Proteus Insight

How do professionals recognize each other?

A company from Great Britain specializes in dairy product market research. A small company of professionals from a narrow field needed a new website representing its activities and possibilities. The target audience – professionals that never have enough time and dislike extravagant solutions.

What did we do? We created the website from scratch, having only the logo. We directed a lot of attention to the information architecture, the selection of relevant information. We made recommendations for the content of the texts. The key phrases for the visual identity were these: reliability, precision, professionalism.

What makes us happy? We successfully comprehended the rules of an unknown world: a simple, clear website demonstrates the professionalism and competence of the company at first sight.

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During the project we did: 
  • Design/UI
  • Google analytics
  • SilverStripe CMS installation
  • Text information loading and preparation