How do professionals recognize each other?
A company from Great Britain specializes in dairy product market research. A small company of professionals from a narrow field needed a new website representing its activities and possibilities. The target audience – professionals that never have enough time and dislike extravagant solutions.
What did we do? We created the website from scratch, having only the logo. We directed a lot of attention to the information architecture, the selection of relevant information. We made recommendations for the content of the texts. The key phrases for the visual identity were these: reliability, precision, professionalism.
What makes us happy? We successfully comprehended the rules of an unknown world: a simple, clear website demonstrates the professionalism and competence of the company at first sight.